Role: Strategist+ Copywriter

Agency: Nippon Design Centre

Market: Watsons ASEAN (markets outside of China, including Hong Kong and Taiwan)

Year: 2022 and 2023

Work: Watsons own brands product line re-branding+ re-naming and packaging re-branding. 

• Collagen by Watsons

• White Regeneration

Role: Strategist+ Copywriter

Agency: WHAM UK

Market: Watsons China

Year: 2020

Work: Watsons’ own brands brand story, product naming, and product statements. Brands and products worked on

• My Party Gal

• Collagen by Watsons

• Watsnews

Role: PR

Agency: Hakuhodo 

Market: Watsons Taiwan

Year: 2014 and 205

Work: Asides from my own retainer(innisfree) and various accounts project (4-5 on-going simultaneously), I supported my colleagues on Watsons on-site PR events and media monitoring.