Roberto Cavalli Home

Role: Operational Lead and Integrated Marketing Strategist

Agency: Hakuhodo

Market: Taiwan

Year: 2014 

As Operational Lead and Integrated Marketing Strategist of the Roberto Cavalli Home account at Hakuhodo, I spearheaded the successful launch of Roberto Cavalli Home in Taiwan, partnering with established luxury furniture distributors who import the brand. My responsibilities encompassed the full spectrum of integrated marketing activities, from strategic planning and execution to client management and budget oversight.

• Operational Leadership: Managed day-to-day operations, overseeing vendor relationships and logistics including contracts, managed account P&L, and ensuring the smooth execution of tasks.

• Public Relations: Developed media angles and key messaging, crafted press releases, monitored media coverage, conducted daily analysis, and managed crisis communications. Cultivated strong relationships with key home interior, lifestyle, and business journalists across print, online, and broadcast media.

• Events: Designed and executed the launch event, from concept to on-site management, including vendor negotiation (sound/lighting, design studios), and scriptwriting (rundowns, emcee scripts).  The event was held at the luxury furniture distributor's showroom.

• Key Project:  Successfully launched Roberto Cavalli Home in Taiwan with a market entry announcement and media event that immersed attendees in the brand's luxurious fabrics and distinctive interior design ambiance. The event attracted significant media attention, with prominent publications like Vogue, Elle, Marie Claire, La Vie, and ET Today in attendance and news publication.