LEVI’S

Role: Creative Copywriter

Language: English and Chinese (Traditional Chinese)

Media channels: Social media (instagram, LINE, Facebook, Youtube), digital ads, and POS.

Context: Celebrating 150 years of Levi’s notable 501 denim.

A series of tales celebrating the Levi's 501-obsessed, tracing its journey from humble beginnings to global icon. From the Atlantic to the shores of Kingston, Jamaica, and the heart of the American West, this iconic denim has transcended borders, inspiring cultures and individuals alike.

Fun fact: Denim originated in Nîmes, France. The word "denim" is derived from the French phrase "de Nîmes" (from Nîmes).